Naomh McElhatton
CEO & Director of Digital Education

Naomh has worked closely with businesses across Ireland and globally.  She has a wealth of experience working with businesses to define their digital marketing strategy, drive leads, enhance brand identity, increase revenue and align overall business goals.  Through her work and commitment, Naomh has assisted clients in achieving measurable and award-winning recognition.

Through establishing and organising the annual SMART event series, Naomh has educated and inspired organisations across various industries on digital transformation and opened up collaborative and business opportunities worldwide.

Naomh is an official Tedx speaker and has hosted numerous events including  NI’s inaugural Women in Tech Conference,  Digital Leaders Week, Donegal Maritime Tourism Conference, RBS “Develop your Personal Brand,” “Knowledge Network” by Fleet Financial and Women in Business “Spotlight on Success.”

Naomh is also a popular guest speaker with regular appearances on the BBC, RTE & TV3. Featured on the main stage at Tech Connect Live in Dublin, Naomh has received media recognition from across Ireland due to her knowledge within the digital education space.

An Associate Lecturer in Digital Transformation for Ulster University, Naomh has delivered lectures and training throughout Northern Ireland including in North-West and South West Colleges.

As CEO and director of SMART Global, Naomh continues to inspire a new generation of digital-savvy businesses and individuals across through the delivery of her Digital Transformation training.

Gemma McLaughlin
Group Marketing Manager

Gemma has innovated and provided digital marketing expertise to businesses throughout Ireland.

Through her digital strategies and content delivery, she has a proven track record of enhancing businesses online performance and has been at the forefront of driving successful, award-winning marketing campaigns.

Gemma has worked with brands including Fleet Financial, Schneider Electric, Homecare Independent Living, Diamond Recruitment, Lambert Smith Hampton and Virgin Media Business to name a few.

Gemma works to enhance the effectiveness of marketing, improve digital and online skills and enable businesses to succeed in a competitive industry.

She has been at the forefront of organising the SMART conferences and her work is helping to innovate, educate and inspire business confidence within the digital sector.

Through her delivery of SMART training, Gemma is keen to use her award-winning skills to assist businesses and mentor clients on their journey towards online success.

In helping to organise Northern Ireland’s premiere digital awards – The DANI Awards, Gemma is committed to empowering organisations and awarding them for their innovative technologies and to expand their network of opportunities throughout Ireland and globally.

In the Press

Radio Interviews

RTE1 – Are you addicted to Social Media?

Newstalk – Smartphone and Social Media Problems 

Tech Radio – Device Addiction

BBC Radio – Vinny Hurrell Show

Cork FM 103 – Cork Today

WLR FM – Deise Today

Kildare FM – Kildare Focus

Naomh is a highly skilled and approachable mentor in digital education. She has a great knowledge of the subjects she teaches.”

Dermot Devlin, proprietor of My Way Access

Where Technology Meets Industry

We are serious about digital transformation and host a series of industry-related events.

View our Upcoming events

The DANI Awards 2018, SMART NI
The DANI Awards 2018, SMART NI

Get in Touch

If you would like more information about our training, marketing or any of our events, just get in touch with our team here.